|
       |
|
Diamonds
It'd be easy (and very lucrative) for A.S.T. to sell
diamonds online, so why don't we? It's just not in the
best interest of our customers, and here's why.
Every diamond in the world is unique and different, and
a diamond's ratings alone can't possibly describe its
beauty and brilliance. Professional diamond buyers know
that two diamonds with identical ratings can look
drastically different. One might be amazingly brilliant
while another with the exact same rating could be as
lifeless as an ice cube. That's why a diamond is one of
the worst possible items to buy sight unseen.
The fact is, many online diamond companies don't own
their own diamonds—they're simply looking at a grading
report and often don't actually see the diamonds they've
sold before they're shipped to the online buyer. How can
you know what you're buying if they don't know what
they're selling?
A.S.T. is different. Our diamond buyers,HERMAN AND SEVAN
, go overseas three to four times a year to BELGIUM and
ALBERTA. It's expensive and time-consuming, but it
allows us to offer our customers a selection of the most
breathtaking diamonds possible - diamonds we've seen and
exhaustively evaluated in person. Diamonds we are proud
to stand behind..
Prefer Canadian Diamonds?
We offer a broad range of diamonds from Canada. Learn
more about Canadian diamonds and view our collection
 |
|
